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As wireless text
messaging (SMS) has grown into a mainstream
communication tool for consumers, reaching them via
SMS marketing has become increasingly
important strategy for businesses. Whether between two
people planning to meet up or a broadcast message to
thousands of users, more and more customers are becoming
converts every day, and savvy marketers realize text
messaging is a great way to quickly communicate with
their audience.
However, thanks to
surcharges and restriction imposed by the carriers, such
campaigns are often difficult to justify economically
and even more difficult to manage. This is especially
true when trying to use short codes to allow people to
sign up directly from their phones as well as more
advanced text messaging features like polls and Call to
Action campaigns. |
